Alicante, Spain

Mediterranean Itinerant Market

The project takes advantage of the relationship among the roundabouts, the parks connecting them and the adjoining commercial premises. The removal of the vegetation in the roundabouts means an economical saving that allows the gradual transformation of these roundabouts into public transport hubs, and therefore the optimization of the accessibility to the parks. The street market is used as a tool to attract clients and finds a new identity by using the city buses and replacing the current special lines 16 and 17. The buses connect different street markets and the Central Market, and allow the users of the terraces on the roofs to enjoy a unique experience while going through the city. The characteristic image of these buses allows the street market to advertise itself and to contribute with a new identity to the city. At the parks, the traditional program of the street markets is mixed with new activities on the roofs: bars and restaurants, play centers, nurseries, social clubs… destined to transform the day at the market into a family activity able to attract more citizens. The red paint of the palm trees draws focus towards the announcing strategy of the project that takes advantage of the psychological association between the parks and roundabouts that share their color.

Year: 2013
Previous research: On Roundabouts
Exhibitions: WATCH We Are The City Heroes (El Claustro Cultural Center, Alicante, Spain; September 2013)

Benefits and controversies:

Mediterranean Itinerant Market by Francisco Colom


Mediterranean Itinerant Market by Francisco Colom

Economic strategy:

Mediterranean Itinerant Market by Francisco Colom

Urban device: design criteria


Market Bus:


Itinerary of the Market Buses:


Phase 1: Pintor Xavier Soler avenue and roundabout







Model 1/50: